"Elegance is a concept that can be misinterpreted."
Spanish designer Jordi Veciana studied industrial design at ELISAVA in Barcelona and the Parsons School of Design in New York. He remained in New York after graduation, working first at Vignelli Associates and later at Polo Ralph Lauren, designing products, furniture, and store interiors.
Jordi returned to Spain in 1988 to collaborate with Grupo Inditex as a creative director, conceiving of new concepts for the Zara Group's innovative retail spaces.
In 2003, Jordi joined forces with architects Jordi Castel to create Castel Veciana Arquitectura, a multi-disciplinary architecture and design firm. Situated in a 600m² industrial warehouse in the 22@ area in Barcelona. The firm has developed a diverse portfolio and works principally within the areas of hospitality, retail, furniture, and lighting design.
Jordi Veciana's Alistair Floor Lamp for Parachilna
"Castel Veciana's inventions are noteworthy for their ability to project a sense of timeless elegance, precisely because they are firmly grounded in the principles of rationality, clarity, and functionality," states the firm's website. "The result makes for designs that are at once accessible, visually attractive, and destined to endure."
The firm is known for its collaborations with lighting companies such as Parachilna - a brand that encourages designers like Veciana to push the boundaries normally associated with decorative luminaires.
|Discover Jordi Veciana's Lights|